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Video Marketing Basics Course

Back in 2017 we crated this course to help businesses understand the impact that video marketing could have on their business. Three years later, we were right. Video marketing has exploded, and is just as relevant today. With that I wanted to do a special release to help anyone get started.


This course is designed to help professionals get started making great videos and live streams with their phone or webcam, and use that content to create video marketing campaigns. With more professionals working form home, this is a great course for those using web conferencing platforms like Zoom and Webex




INTRODUCTION

Note: all support pages for this eCourse have been retired. If you have any questions please comment below or on the YouTube videos ☺

VIDEO MARKETING BASICS 1 of 15

In this lesson:

- The two main types of marketing videos

- Video marketing campaign template lesson: - The two main types of marketing videos - Video

RECORDING VS LIVE STREAMING

In this less:

- The critical differences between recorded video and live streaming

- Benefits and challenges of recording videos

- Benefits and challenges of live streaming

- Deciding when to record vs going live

HOW TO BUILD A HOME STUDIO

In this lesson:

- Understanding what you can control in your environment

- Where to setup a home studio

- How to make your set stand out

- Important considerations before you buy any gear

LIGHTING BASICS

In this lesson:

- Basic Lighting terms : intensity, directionality , hard vs soft light, color temperature, key light, fill light, hair light

- Safety tips when working with lights

- Lighting setups: 3 point lighting, 1 key, 2 key

- Lighting your set

- How to find good light while at an event

CAMERA BASICS

In this lesson:

- Parts of a camera: body, lens, aperture, shutter, sensor, microphone*

- Camera terms: exposure, focus, focal length, white balance, resolution, frame rate

- How to adjust your lights when shooting with your phone (auto exposure)

- Parts of a tripod: lets, head, plate, phone adapter

- The #1 way to boost your production value when shooting with your phone

- Differences between wide vs telephoto

- Rule of thirds

- Composition basics

AUDIO BASICS

In this lesson:

- Types of microphones: wired vs wireless, pick up patters, handheld, lavaliere, shotgun, omni directional, cardioid, hyper cardioid

- Audio terms: peaking, feedback, auto and manual leveling, phantom power

- Tips for shooting with a built in microphone

SHOOTING & EDITING BEST PRACTICES

In this lesson:

- Best practices when shooting with your phone or webcam by yourself

- How to stay organized when shooting a lot of content at once

- Leaving a buffer moment before each take

- How to utilize gestures to save time editing

- Trimming a clip

- How to publish your photo straight to Facebook and YouTube from your phone

- Options when publishing from your desktop or laptop

SEO BASICS

In this lesson:

- What is Search Engine Optimization (SEO)

- How to increase the chances of your audience seeing your content for free

- Video titles, description, tags, key words

WHERE TO PUBLISH YOUR VIDEOS

In this lesson:

- The most popular platforms to be posting videos when you're staring out

- Facebook, YouTube, Instagram, LinkedIn

- Understanding the relationships between companies that own the platforms

AUTOMATING YOUR CONTENT

In this lesson:

- How to create a content schedule to maximize your time

- Template schedule for the Tip of the Week video series

- Understand the importance of posting natively to each platform

HOW TO PUBLISH YOUR VIDEOS

In this lesson:

- Example of publishing a video to Facebook

- Example of publishing a video to YouTube

LIVE STREAMING BASICS

In this lesson:

- Essentials needed for a live stream

- How to check how fast your internet connection

- The four main components of a live stream

- Understanding how easy it is to go live from your phone

- How to go live using an RTMP stream

- Popular platforms to go live to from your phone: Facebook, Instagram, YouTube, Periscope

LIVE STREAMING BEST PRACTICES

In this lesson:

- Top 10 best practices for live streaming

- Avoid common pitfalls when live streaming

- Ideas to promote your live stream

REPURPOSING YOUR PURPOSE


In this lesson:

- Maximize efforts to reuse live and recorded content

- Publish content to Facebook and YouTube

USING YOUR VIDEOS IN YOUR MARKETING

In this lesson:

- How to use videos in sales funnels

- How to use video videos in email marketing

- FAQ Videos

- How to use behind the scenes videos

- Leveraging other influence by interviewing industry leaders

- Using video for discovery calls

- How to utilize videos in blogs

- How you can monetize your videos and live streams


YOU DID IT! CONGRATS


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